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Direct Mail vs Email Marketing
As a business operating in today’s digital age, you have a spectrum of marketing channels at your disposal. Two strong contenders, direct...
Steve Bates / President @ Citypress
Jun 28, 20245 min read
91 views


Rotary Printing vs Screen Printing
Looking to achieve bold colors and vibrant designs for your project? In printing, this is possible through two prominent techniques. But...
Steve Bates / President @ Citypress
May 28, 20245 min read
558 views


Do Postcards Work for Marketing?
In today’s digital age, digital marketing has undeniably taken the forefront. The advanced technology and sophisticated new tools enable...
Steve Bates / President @ Citypress
May 27, 20246 min read
195 views


What Type of Printer Is Used for Giclee Printing?
Giclee printing is a process of creating high-quality fine art prints and has quickly become a favorite among photographers and artists....
Steve Bates / President @ Citypress
May 27, 20243 min read
68 views


What Is the Best Paper for Digital Printing?
Paper choice is an important factor in printing since it determines how you want your finished product to look. When it comes to digital...
Steve Bates / President @ Citypress
May 27, 20243 min read
528 views


How to Scan Art for Prints
Besides honing their craft and producing art, artists earn a living through their art. This most often takes form in art prints. So, if...
Steve Bates / President @ Citypress
May 22, 20244 min read
241 views


What Is Imposition in Printing?
Have you ever wondered how the pages in a freshly printed booklet or magazine are ordered? It is all in the printing secret known as...
Steve Bates / President @ Citypress
May 2, 20244 min read
347 views


What Is Variable Data Printing?
In the printing industry, more specifically, commercial printing innovation is critical to streamlining processes and staying ahead of...
Steve Bates / President @ Citypress
May 2, 20244 min read
136 views


What Is Paper Stock?
Have you ever wondered what makes a brochure appear luxurious or a business card striking? Maybe you have been impressed by the texture...
Steve Bates / President @ Citypress
Apr 30, 20245 min read
299 views


What Is Lamination in Printing?
In the printing industry, we use different printing techniques and finishing methods to achieve different effects. One such popular...
Steve Bates / President @ Citypress
Apr 30, 20244 min read
63 views


What Does RIP Mean in Printing?
The quality of your prints greatly depends on the hardware and software the printing company uses. When browsing different offers, you...
Steve Bates / President @ Citypress
Apr 30, 20243 min read
182 views


Commercial vs Desktop Printer
In the digital age, printers play a significant role in personal and professional settings. Whether you need to print documents, images,...
Steve Bates / President @ Citypress
Mar 25, 20244 min read
197 views


What Is PostScript Printing?
In the commercial printing industry, various printing methods and technologies are available. One of the terms you may have encountered...
Steve Bates / President @ Citypress
Mar 25, 20244 min read
268 views


Digital Printer vs Laser Printer
Printers play a significant role in both professional and personal settings, used for bringing digital content to life. Among the wide...
Steve Bates / President @ Citypress
Mar 22, 20245 min read
699 views


Benefits of Direct Mail
Direct mail is one of the effective marketing strategies used by businesses coming from different industries. We want you to make the...
Steve Bates / President @ Citypress
Mar 22, 20245 min read
38 views


How Are Comic Books Printed
The evolution of comic book printing has reached a lot of milestones since its beginning, from being limited to ineffective printing to...
Steve Bates / President @ Citypress
Mar 22, 20245 min read
132 views


Types of Print Finishing
Visual engagement and communication are vital for any organization beyond mere aesthetics. A well-rounded strategic print marketing plan...
Steve Bates / President @ Citypress
Feb 29, 20246 min read
153 views


Most Effective Direct Mail Format
When you create the marketing strategy for your business, we advise you to include a direct mail format. Choosing the most effective...
Steve Bates / President @ Citypress
Feb 29, 20244 min read
76 views


What Material Are Book Covers Made Of?
The history of books is extensive and spans thousands of years. Through the lifespan of books as a human tool and resource, they have...
Steve Bates / President @ Citypress
Feb 29, 20243 min read
2,021 views


What Is CMYK?
If you have ever printed anything with a commercial printing service, you’ve probably heard the term CMYK. But what is CMYK? From...
Steve Bates / President @ Citypress
Feb 28, 20244 min read
21 views
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